Marketing, Communications, Technology Explainer, Web Surfer
laurhurlock@gmail.com
Objective
I’m looking for a position that will fufill my passion for writing, technology, social media, digital marketing, news, and Charleston. Regularly the token millenial, I shine when I can collaborate, rise to a challenge, and help others along the way.
I’m a writer with experience in marketing, especially digital, email, content, and social media. I have a knack for website management, Adobe Creative Suite, and HTML. Strong writing and communication skills with a Bachelor’s Degree in English with a concentration in creative writing from College of Charleston. Besides that, I’m a millennial, kayaker, and art lover.
Work Experience
Assistant Director, Marketing and Communications
- The Alumni Association
- A Charleston Affair
- Fall Alumni Weekend
- the Student Alumni Associates
- the CofC Traditions App
- LinkedIn Group
- Websites
- Monthly Cougar Tales alumni newsletter
- 17% open rate, sends to ~50,000
- newsletters and event promotions for schools and departments across campus
- Alumni Gift Shop
- Inventory management
- Sales analytics
- Merchandise promotions
- Affiliate marketing programs
- Official College of Charleston Ring Program
Inside Marketing Support | STEALTH Concealment
- lead generation, sales support, marketing content
- including webinars, video interviews, digital campaigns
Marketing Manager | Twelve South
Marketing Coordinator | SPARC
For SPARC’s commercial project, Stream.live:
- Managed event logistics for the Jacksonville Jaguars fan engagment program, Stre.am at SXSW
- Tracked and improved user engagement
- Created social ads on Facebook, Twitter, Adwords
Skills
Writing
- Writing Samples
- Milestones in Diversity
College of Charleston Alumni Association, 2017-2018
Profiles aimed to engage black alumni who felt out of touch with the College, this campaign was incredibly successful in improving buy-in and engagement. I recommend reading the profiles on Otto German, Linda Dingle Gadson, and Deborah Deas. - Introduction to Macbook Stands
TwelveSouth, September 2015
Blog aimed at promoting TwelveSouth’s ergonomic stands - ParcSlope is the perfect creative easel for iPad Pro
TwelveSouth, November 2015
Blog post promoting a struggling product and highlighting interesting new ways to use it.
Social Media
- Creating platform-specific content and promotional strategy
- Analyzing growth and engagement statistics
- Creating ad campaigns, boosted posts
- Experience managing Facebook, Instagram, Twitter, LinkedIn, LinkedIn Groups, Pinterest, Flickr, Youtube, Vimeo, Hootsuite
Blogging
- Writing, editing, and of course posting content
- Tracking web traffic and engagement
WordPress
Email Marketing
- Designing, editing, sending campaigns, newsletters
- Tracking analytics to determine success
- Experience using MyEmma, MailChimp, Campaign Monitor, iContact, BlackBaud NetCommunity
Photography
Graphic Design
Software
- Everything Apple
- Microsoft Office Suite
- Adobe Creative Suite, especially Photoshop, Illustrator, InDesign
- Salesforce
- Basecamp
- Asana
- Slack
- Cascade
Education
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