Lauren Hurlock Resume

Marketing, Communications, Technology Explainer, Web Surfer
laurhurlock@gmail.com

(843) 276-0124

Objective

I’m looking for a position that will fufill my passion for writing, technology, social media, digital marketing, news, and Charleston. Regularly the token millenial, I shine when I can collaborate, rise to a challenge, and help others along the way.

I’m a writer with experience in marketing, especially digital, email, content, and social media. I have a knack for website management, Adobe Creative Suite, and HTML. Strong writing and communication skills with a Bachelor’s Degree in English with a concentration in creative writing from College of Charleston. Besides that, I’m a millennial, kayaker, and art lover.


Work Experience

Assistant Director, Marketing and Communications

College of Charleston Alumni Affairs Nov. 2016 – Present

  • Develop and execute strategic marketing plan
  • Manage web presence, including:
    • The Alumni Association
    • A Charleston Affair
    • Fall Alumni Weekend
    • the Student Alumni Associates
    • the CofC Traditions App
  • Mange their social media, including
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn Group
    • Websites
  • Responsible for alumni communications
    • Monthly Cougar Tales alumni newsletter
    • 17% open rate, sends to ~50,000
    • newsletters and event promotions for schools and departments across campus
  • Responsible for other revenue streams, including
    • Alumni Gift Shop
      • Inventory management
      • Sales analytics
      • Merchandise promotions
    • Affiliate marketing programs
    • Official College of Charleston Ring Program

    Inside Marketing Support | STEALTH Concealment

    June 2016- Nov. 2016

  • Coordinated all of the company’s marketing efforts
    • lead generation, sales support, marketing content
  • Brainstormed and managed multimedia campaigns
    • including webinars, video interviews, digital campaigns
  • Implemented brand redesign
  • Coordinated and managed marketing inventory
  • Organized trade shows, sales events
  • Utilized Salesforce reports to create analysis-driven marketing strategy

    • Marketing Manager | Twelve South

    2015 – 2016

  • Created and curated content
  • Wrote press releases, blog posts, sales material
  • PR
  • Reported and analyzed customer engagement
  • Represented the brand at international and domestic tradeshows

    • Marketing Coordinator | SPARC

    2014 – 2015

  • Customer-facing and internal content creation, including blogs, videos, e-books, and promotional materials

    • For SPARC’s commercial project, Stream.live:

    • Managed event logistics for the Jacksonville Jaguars fan engagment program, Stre.am at SXSW
    • Tracked and improved user engagement
    • Created social ads on Facebook, Twitter, Adwords


    • Skills

    Writing

    Social Media

    • Creating platform-specific content and promotional strategy
    • Analyzing growth and engagement statistics
    • Creating ad campaigns, boosted posts
    • Experience managing Facebook, Instagram, Twitter, LinkedIn, LinkedIn Groups, Pinterest, Flickr, Youtube, Vimeo, Hootsuite

    Blogging

    • Writing, editing, and of course posting content
    • Tracking web traffic and engagement

    WordPress

    Email Marketing

    • Designing, editing, sending campaigns, newsletters
    • Tracking analytics to determine success
    • Experience using MyEmma, MailChimp, Campaign Monitor, iContact, BlackBaud NetCommunity

    Photography

    Graphic Design

    Software

    • Everything Apple
    • Microsoft Office Suite
    • Adobe Creative Suite, especially Photoshop, Illustrator, InDesign
    • Salesforce
    • Basecamp
    • Asana
    • Slack
    • Cascade

    Education

    Duration Qualification Institute/School Result
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