Resumé

Work Experience

Assistant Director, Marketing and Communications | College of Charleston Alumni Affairs | Nov. 2016 – Present

  • Develop and execute strategic marketing plan
  • Manage web presence for:
  • Mange their social media, including
  • Responsible for alumni communications
      • Monthly Cougar Tales alumni newsletter
      • 17% open rate, sends to ~50,000
      • newsletters and event promotions for schools and departments across campus
  • Responsible for other revenue streams, including
      • Affiliate marketing programs
      • Official College of Charleston Ring Program
      • Alumni Gift Shop
      • Inventory management
      • Sales analytics
      • Merchandise promotions
  • Inside Marketing Support | STEALTH Concealment | June 2016 – Oct. 2016

  • Coordinated all of the company’s marketing efforts
    • lead generation, sales support, marketing content
  • Brainstormed and managed multimedia campaigns
    • including webinars, video interviews, digital campaigns
  • Implemented brand redesign
  • Coordinated and managed marketing inventory
  • Organized trade shows, sales events
  • Utilized Salesforce reports to create analysis-driven marketing strategy

Marketing Manager | Twelve South | 2015 – 2016

  • Created and curated content
  • Wrote press releases, blog posts, sales material
  • PR
  • Reported and analyzed customer engagement
  • Represented the brand at international and domestic tradeshows

Marketing Coordinator | SPARC | 2014 – 2015

  • Customer-facing and internal content creation, including blogs, videos, e-books, and promotional materials
  • For SPARC’s commercial project, Stream.live:
    • Managed event logistics for the Jacksonville Jaguars fan engagment program
    • Initiated and executed a push for Stre.am to be recognized at SXSW’s Innovation Awards
    • Tracked and improved user engagement
    • Created social ads on Facebook, Twitter, Adwords

Specialist | Apple King Street | 2011 – 2014

  • World-class customer service
  • Workshops
  • Consumer and enterprise sales
  • Everything Apple