Work Experience
Assistant Director, Marketing and Communications | College of Charleston Alumni Affairs | Nov. 2016 – Present
- Develop and execute strategic marketing plan
- Manage web presence for:
- Mange their social media, including
- Responsible for alumni communications
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- Monthly Cougar Tales alumni newsletter
- 17% open rate, sends to ~50,000
- newsletters and event promotions for schools and departments across campus
- Responsible for other revenue streams, including
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- Affiliate marketing programs
- Official College of Charleston Ring Program
- Alumni Gift Shop
- Inventory management
- Sales analytics
- Merchandise promotions
Inside Marketing Support | STEALTH Concealment | June 2016 – Oct. 2016
- Coordinated all of the company’s marketing efforts
- lead generation, sales support, marketing content
- Brainstormed and managed multimedia campaigns
- including webinars, video interviews, digital campaigns
- Implemented brand redesign
- Coordinated and managed marketing inventory
- Organized trade shows, sales events
- Utilized Salesforce reports to create analysis-driven marketing strategy
Marketing Manager | Twelve South | 2015 – 2016
- Created and curated content
- Wrote press releases, blog posts, sales material
- PR
- Reported and analyzed customer engagement
- Represented the brand at international and domestic tradeshows
Marketing Coordinator | SPARC | 2014 – 2015
- Customer-facing and internal content creation, including blogs, videos, e-books, and promotional materials
- For SPARC’s commercial project, Stream.live:
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- Managed event logistics for the Jacksonville Jaguars fan engagment program
- Initiated and executed a push for Stre.am to be recognized at SXSW’s Innovation Awards
- Tracked and improved user engagement
- Created social ads on Facebook, Twitter, Adwords
Specialist | Apple King Street | 2011 – 2014
- World-class customer service
- Workshops
- Consumer and enterprise sales
- Everything Apple
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